The main idea of SpravzhnYA brand (in Ukrainian it means REAL,TRUE) is to provide a tool for self-expression and communication with society, to help women stay REAL and not be afraid to be different from everyone else, to abandon the pursuit of fleeting trends in favor of fast fashion.

It is essential for us to produce high quality clothing in small batches. 

The main values ​​of the brand are love for women and the surrounding world.  

Therefore, when creating it, we thought about those who, as a result of creating their wardrobe, want to receive unhurried aesthetic satisfaction from the application of personal creative potential and tactile pleasure thanks to natural fabrics.

To whom it is important to remain REAL, and not to adapt to the surrounding world.     

Who does not chase after the quantity and does not want to hide behind the sameness promoted by the mass market. 

Who cares about their health and smart consumption.

Our brand invites you to express yourself and talk to the world about yourself, not about others.