This story probably began in the childhood of the brand's founder Alina Yatsenko. 

She started wearing dolls when she was a child. Then in high school she began to fully provide herself with new dresses, and then helped family and friends. 

After graduating, she continued her professional education at the profile University - Kyiv Institute of Light Industry and almost simultaneously gaining practical experience working in the experimental shop of the garment factory in the positions of technologist and like a designer later. 

After seven years of experience working with foreign partners, she was able to work in various private companies, sharing their experience and gaining new knowledge on the organization of various types of garment production as a technologist, designer, designer and production manager.

But the desire to create things of her own design, supported by the experience of successful sales of her models at the companies where she worked, led to the desire to go independent as a fashion designer.

This way was very difficult - due to the continual need for financial investments, which were catastrophically lacking, and frequent changes in the economic situation in the country.

But the experience of sales on various online platforms and the presence of regular individual customers have always added confidence in the demand for the results of her work.

At the same time, marketing strategies required choosing a narrow direction , which she could not identify. And the high level of quality products and conscious use of natural fabrics made her clothes not very competitive in the price segment to participate in many new markets and showrooms.

And she was often told that her things were unformatted.  

For a long time she considered it her stumbling block.

This has repeatedly led to the idea of ​​starting to produce products easier and cheaper. But the resistance to do what the soul does not want and the reluctance to produce "cloned" things did not make it possible to take this step.

Everything began to be ok when she finally perceived herself as she is and realized that diversity and this complexity is her strength and difference from others.

She also remembered a peculiarity noticed by her colleagues a long time ago - clothes of her design do not go out of fashion quickly and remain relevant for several years.

This understanding coincided in time with the popularity and development of sustainable fashion and smart consumption...

It is no coincidence that the symbol of the “Spravzhnya” brand was chosen as a special flower “Pasqueflower” , which is listed in the Red Book and has several special forms of its look through its life cycle. 

Its resemblance to the brand concept is striking. 

After all, it is also a real rarity, distinguished by its special beauty and several forms of its appearance during the cycle.

And the colors - purple and yellow in combination with olive only enhance this value. . 

The purple color is quite rare in nature and means exclusivity, creativity, mystery and luxury, is associated with ambition and carries great potential, stimulates the brain.

It also balances the spiritual and material.

Olive represents naturalness and naturalness.

Yellow - carries positivity and reliability.

Each item manufactured under the SpravzhnYA brand carries the same meanings and values. 

They are distinguished by a special cut and design that combines a classic direction with a modern one, and therefore they look relevant for a long time.

The quality of manufacturing and the quality of fabrics also allow long-term use of these things and practical care for them, because the quality is always under personal control. 

A limited number of fabrics are used for production, which makes things rare and therefore their number is limited 

Our clothes add confidence to women who want to look special. strive for self-development and balancing of the spiritual and material.